Digital Signage refers to electronically controlled signs that can be updated without the cost and expense of changing the physical sign itself. Using High Definition plasma displays, large scale LCD displays, standard TVs, or video monitors, Digital Signage grabs the customer’s attention, conveys information, and communicates in a more dynamic way than static posters.

Digital Signage and Video Display Systems offers numerous benefits:

Attention grabbing advertising: A digital sign brings innovation and movement to previously static media locations, and has the power to get customers' attention, making it a particularly effective form of advertising.

Real-time advertising and information: Digital signage allows advertising and information to be updated on the fly from one remote authoring station and broadcast immediately to audiences regardless of location.

Relevant audiences: With digital signage, advertising focuses on the best potential customer: an existing one. Supermarkets have already found that current customers are more likely to purchase products advertised on their digital signs.

Cost savings: Every time digital signage users change their message or campaign, they save on printing costs and processing time.

Profit centre opportunities: Businesses can create instant profit centres by selling advertising time on their digital signs to customers or suppliers.

The components needed for a digital signage system include:

An authoring console, equipped with content management software, allowing the definition of content in a variety of playback formats.

A server, to which finished content is uploaded and from where it is distributed to different displays in the network.

A distribution infrastructure, consisting of a data network or fibre optic or CAT5 cable, which broadcasts media from the server to the displays. Digital signage displays can be plasma displays, LCD monitors, CRT monitors, or kiosk stations.

Uses of Digital Signage
It is not surprising that, with all the benefits of digital signage, there are so many uses for it worldwide - including:
• Advertising networks
• In-store advertising
• Interactive kiosks
• Tradeshow displays
• Corporate identity branding
• Electronic menus and lobby displays
• Branch office communication
• Campus bulletin boards

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